Netflix Digital Marketing: A Case Study in Netflix’s Customer Centric and Data-Driven Approach

---

Netflix Inc. is among the digital media industry leaders with over 160 million users and estimated revenue of $20 billion. Netflix has been revolutionising the industry with the help of Reed Hastings, CEO, whose digital marketing approach is centred around data, analytics, technology, and customers. Hastings' investments in programming and technology have enabled Netflix to collect and analyse user data as a means to enhance user experience. Through the application of data insights, Netflix offers its customers highly personalised experiences, which foster customer engagement and satisfaction. Meanwhile, Hasting’s social media strategy, which focuses on entertainment, uses social media channels to engage in conversations and build relationships with customers. A content development strategy deduced from digital marketing metrics allows Netflix to make informed decisions to attract target audience groups. Therefore, Hastings' innovative digital marketing tools has contributed to the firm’s current market leader position and results in attracting more customers.

Weaving Together: How Faculty Member Danielle Andress’s Homemade Looms Teach Technique and Build Community

---

When the pandemic began to hit Chicago, faculty member Danielle Andress made the same move as many of her students: she went to Alabama to stay in her parents’ house. Andress lives in a high-rise in Hyde Park, and with an elderly dog, her family’s frequent trips up and down the elevator were constantly putting their health at risk. Andress is an assistant professor of Fiber and Material Studies and also a practicing artist. “I packed what I needed to successfully teach and what I needed to be productive with my practice,” she said. “And moved back home.”

New York Times Talks Painting in a Pandemic with Associate Professor Mike Cloud

---

“Painting right now feels like the most important thing I can do aside from taking care of myself and keeping my family healthy,” explains Mike Cloud...

Earth’s atmosphere far dustier than previously believed

---

Underestimation of coarse dust skews models that predict global climate, UCLA researchers say

Will our clean air last after COVID-19? UCLA study says it’s possible

---

Achieving net-zero emissions in California by 2050 can prevent thousands of deaths annually — in every community — researchers say...