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Netflix Digital Marketing: A Case Study in Netflix’s Customer Centric and Data-Driven Approach


Netflix Inc. is among the digital media industry leaders with over 160 million users and estimated revenue of $20 billion. Netflix has been revolutionising the industry with the help of R

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Weaving Together: How Faculty Member Danielle Andress’s Homemade Looms Teach Technique and Build Community


When the pandemic began to hit Chicago, faculty member Danielle Andress made the same move as many of her students: she went to Alabama to stay in her parents’ house. Andress lives in a hi

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New York Times Talks Painting in a Pandemic with Associate Professor Mike Cloud


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Earth’s atmosphere far dustier than previously believed


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Netflix Digital Marketing: A Case Study in Netflix’s Customer Centric and Data-Driven Approach


Netflix Inc. is among the digital media industry leaders with over 160 million users and estimated revenue of $20 billion. Netflix has been revolutionising the industry with the help of Reed Hastings, CEO, whose digital marketing approach is centred around data, analytics, technology, and customers. Hastings' investments in programming and technology have enabled Netflix to collect and analyse user data as a means to enhance user experience. Through the application of data insights, Netflix offers its customers highly personalised experiences, which foster customer engagement and satisfaction. Meanwhile, Hasting’s social media strategy, which focuses on entertainment, uses social media channels to engage in conversations and build relationships with customers. A content development strategy deduced from digital marketing metrics allows Netflix to make informed decisions to attract target audience groups. Therefore, Hastings' innovative digital marketing tools has contributed to the firm’s current market leader position and results in attracting more customers.
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